Sam 101 - Please take your seat.


World's obviousest

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From NYT:

The [National Advertising Division of the BBB] therefore recommended that Apple modify its “world’s greenest family of notebooks” claim, “to make clearer that the basis of comparison is between all MacBooks to all notebooks made by a given competitor.” It also suggested that Apple “avoid the reference to ‘world’s greenest’ — given the potential for overstatement.
Apple? Overstatement? No…



June 19, 2009, 9:56am

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